As opposed to paid advertising or PPC with Google AdWords, Facebook, Twitter, or LinkedIn, organic SEO enables unpaid, natural, algorithm-driven results on search engines. The results last longer, build greater trust, generate more clicks, are not penalized, and are extremely cost-effective when compared to paid listings.
To improve site ranking, we use methods such as keyword boosting, backlinking, link building, writing high-quality content on each page, and enhancing overall user experience. We use optimization strategies and techniques that focus on human audience instead of search engines.
